Notes on marketing, data and decisions.

• August 21, 2026 · 5 min read

  The toolkit didn't survive the speed

  Quarterly plans, roadmaps, two-week sprints — methods from a world that no longer exists. Here's what replaced them.

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• August 21, 2026 · 6 min read

  Why AI struggles in marketing — and it isn't because it's dumb

  AI marketing tools work brilliantly where feedback is instant. Marketing's feedback arrives in weeks — and by then the budget is gone.

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• August 21, 2026 · 6 min read

  First you convince the filter. The human comes second.

  Search results aren't the battleground anymore. A machine now decides which sources get quoted — and it doesn't care about your clickbait.

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• June 26, 2026 · 6 min read

  The real problem with AI in marketing isn't the AI. It's the data.

  The whole industry argues about which model is smarter. The real bottleneck was off to the side the whole time — the data the model runs on when you bring it a real problem.

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• June 26, 2026 · 7 min read

  Most marketers don't know their customer. They know a line from the brand book.

  "Maria, 28, into yoga." That's not an audience — it's a passport record with yoga stapled on. You can't make a single decision from it.

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