Built by one marketer who got tired of guessing.
What RollinScope is, why it exists, where it's going — and who's behind it.
Give marketers back the hours.
Marketing has never been short of opinions. It's short of hours. Most of what eats a marketer's week isn't the thinking — it's the digging that has to happen before the thinking can start: pulling the market, mapping competitors, finding where the audience actually sits, checking whether a hypothesis has any ground under it at all.
RollinScope automates the digging. Not the judgement — the digging. And not only in research: the goal is the whole marketing function, end to end, wherever the work is mechanical enough to be handed over.
The thesis is deliberately unfashionable: this does not replace a marketer. Nothing here decides for you. What it does is hand you the 25th hour in the day — the one you'd otherwise spend in a spreadsheet at midnight, assembling something a machine assembles faster, and with the sources attached.
Research without traffic is a beautiful piece of paper.
A perfect market read that nobody acts on changes nothing. That's why the platform grew a second half: done-for-you organic and social traffic. We already run those services with a team, and that's the direction that expands next — because a decision you can't execute isn't worth much.
Seven products, three jobs.
Nikita Baev
Никита Баев · CMO of international projects · founder of RollinScope · Tbilisi, Georgia
I've been doing marketing since 2014 — fintech, iGaming, betting, esports, mobile apps, social platforms, CPA networks and crypto. Mostly the unglamorous full stack of it: performance and user acquisition, SEO and ASO, brand and positioning, CRM and lifecycle, ORM, and the B2B side — affiliate programmes and partnerships.
What I've actually spent those years doing is building marketing functions: departments, processes, and the research and hypothesis pipelines underneath them. These days I lead marketing for international projects, and build RollinScope in parallel.
RollinScope I built solo, end to end — positioning, the report format, the research pipeline, the data integrations, the QA layer that drops sections instead of inventing them. Every architecture decision is mine, which means every mistake is too. I still run it on my own projects: that's the only quality bar I trust.
Wider than research.
Two directions, both already in motion. The first is coverage: taking the same automation past research into the rest of the marketing function — the mechanical parts of it, the ones that eat weeks and produce no thinking. The second is traffic: organic and social, run for you, because that's where a decision turns into a result. Both are being built live, on real client work, which is the only way I know to build something that survives contact with reality. No dates here on purpose — dates in a roadmap age badly.
No magic. Only the power of knowledge.
If a section has no real data behind it, it gets dropped, not invented.
A number you can't re-check is an opinion in a data costume.
The tool researches, compares and argues. The call stays yours.
Every product here runs on my own projects first.
Not sure which fits? Get in touch.
A question, a custom scope, or just feedback — every message gets read and answered.