Small product.Big clarity.
You have a product and your first users — but growth has stalled. You're not short on people, you're short on clarity: where to put the next $1,000 and the next 40 hours.
Small products with early traction
MicroSaaS, plugins, mobile apps, info-products, B2B tools with ARR up to $200k — for everyone whose every hypothesis matters.
MicroSaaS founders
You have 50–500 paying users. You want to reach $10k MRR without hiring a marketer or signing with an agency.
Mobile app teams
App Store / Google Play. You need ASO priorities, paid channels for your niche and clarity on which features to sell in screenshots.
Plugin and extension makers
Shopify, Figma, Chrome, Notion. You need a map of communities, content channels and partnerships — where your audience lives.
Decisions that save $1,000 per mistake.
Sharp ICP
Not 'SMB under 50 employees'. Specific segments with buying triggers and churn drivers — based on what they actually say.
Priorities instead of 'do everything'
3 channels ranked for your stage and resources. No illusion that you need SEO, paid, content and influencers simultaneously.
Concrete numbers
How much money it takes to test a channel and how many hours it will eat. So you don't launch a 'small $300 campaign' that shows nothing.
Messages, not slogans
Specific value-prop phrasing for your audience — drop straight into landing copy, ad copy, onboarding.
The first 30 actions
Not 'build a content strategy', but 'post on these 5 places with these angles in this order'.
Clear go / kill criteria
In 2–4 weeks you'll know: keep the channel or kill it. No 'let's wait one more month'.
Deep research of a single niche
The narrower your niche, the sharper the result. We optimize for verticals, not for a universal template.
- 01
Brief
Describe the product, current traction, competitors, budget. If you're unsure on the ICP — the brief walks you through clarifying questions.
- 02
Deep niche research
Subreddits, Facebook groups, specialized forums, Discord, active Telegram channels — wherever your audience lives.
- 03
Competitor analysis
Traffic, messaging, pricing, reviews. Where they're weak, where overrated, how to enter with a smaller budget.
- 04
Channels for your budget
Not 'try Google Ads'. But: which specific channels are realistic at your $500 / $2,000 / $5,000 monthly budget.
- 05
30-day roadmap
A clear weekly action list, with recommendations on timing and formats.
- 06
Notion document
You get a working document. Not a PDF, not a deck — a document you can come back to in 2 weeks and continue.
Common questions
from small products
I only have $500/month for marketing — is it worth it?+
Yes. Half the value is making sure you don't spend that $500 on channels that simply won't work for your niche.
Does it work for mobile apps?+
Yes. For apps we include an ASO block: keywords, competitors, what to highlight in screenshots and the description.
What if I already have a marketer?+
Even better. The plan becomes a prioritized backlog with expected results — saves them 2–3 weeks of discovery.
Can I order a refresh in 3 months?+
Yes. Many people come back after the first wave of tests with new questions. Repeat-brief discount available — just ask.
What if my product is brand new?+
If there's a working MVP and at least some hypothesis — that's fine. If there's not even an idea — go figure that out first, then come back.
Get your growth plan in 24 hours.
One document that replaces a month of self-Googling and iteration. With priorities, budget and metrics.