A second opinionon yourGTM plan.
You already have a strategy — from an agency, an in-house marketer or ChatGPT. Before you spend $20k and a quarter — get an independent audit.
Those who already have a plan — and doubts
If something inside is saying 'sounds plausible, but I'm not sure' — this is for you.
Founders with a ready strategy
A marketer or agency delivered a plan. The numbers look pretty, the conclusions are tidy. But experience says: get a second opinion before signing.
Teams on the eve of a campaign launch
Launch in a week with a $10k+ budget. You want a sanity-check on channels, messages and metrics the day before.
CEO / CMO mid-reset
Marketing inside has stalled. Before changing the team or vendor — you need to know whether the problem is in the plan or in the execution.
Weak spots visible before they get expensive.
Channel-logic audit
Each proposed channel checked for realism given your niche, budget and stage. Stretches will be flagged.
ICP and messaging check
Does the described ICP match real audience behavior? Do the value props in the messaging hit what people actually search for?
Missed channels
A dedicated block: channels missing from the plan but relevant for your niche. With reasoning.
Realistic benchmarks
Claimed CTR / CPL / conversions compared against the vertical's market norms. '5% CTR on cold' — you'll see it.
Prioritization red flags
Where the plan scatters, where it leans on one risky bet, where success metrics are too soft.
Questions for the executor
Specific questions to ask the agency or marketer before signing — to hear a substantive answer.
External independent audit of an existing plan
Unlike Autopilot, we don't build a plan from scratch — we critique the existing one against the same research.
- 01
Brief + your plan
Attach the existing GTM document (from agency, marketer or ChatGPT). Describe the context and your doubts.
- 02
Parallel research
We gather independent market data on your niche so the plan's claims have something to compare against.
- 03
Block-by-block audit
Each block of the plan (ICP, competitors, channels, budget, roadmap) is checked for internal logic and fit with reality.
- 04
CMO review
A final human look from someone who has shipped launches. Where the plan is weak, where it's stronger than it seems, what to keep.
- 05
Review delivery
You receive a document: block-by-block breakdown, red flags, missed opportunities, concrete fixes.
- 06
Questions for the plan's author
A separate block: what to ask the person who wrote this plan — so you make an informed decision.
Common questions
about Second Opinion
How is this different from Autopilot?+
Autopilot builds a plan from scratch. Second Opinion critiques and supplements an existing one. If you don't have a plan yet — take Autopilot.
What format should the plan be in?+
Notion, PDF, Google Doc, slide deck — any. As long as it contains ICP, channels, budget and roadmap.
Anonymity from the plan's author?+
Full. We don't contact the author of the plan and don't use your brief for marketing. NDA on request.
Is it suitable for critiquing your own strategy?+
Yes, especially. Internal teams often can't be tough critics of their own plan — an external audit provides that.
How long does it take?+
Up to 24 hours. For complex or large plans it can take up to 48 — we'll let you know.
An independent audit of your GTM plan.
Before spending the budget, hiring the vendor or committing the team for a quarter — look at the plan through someone else's eyes.