Validate the featurebefore the sprint.Not after.
Shorten the cycle: 'we have a hypothesis → commit a quarter to development → launch → silence'. Get market context in 24 hours.
R&D, product and innovation teams
For people who decide on new product directions and want market context before developers open the editor.
Product managers
You're preparing a PRD for a new feature. You need fast data on the market, competitors and real audience pains — not from a vacuum.
R&D leads and innovation teams
You're testing new product directions. You need to kill dead-on-arrival ideas before committing the team's budget.
CTOs and founders at Series A/B startups
Considering expansion into an adjacent niche or geo. You want a sanity-check from external data, not just internal interviews.
External market context in a day, not a quarter.
Pre-build idea filter
Run 3–5 hypotheses through the brief in parallel. In a day you see which ones deserve a sprint and which don't.
Competitor map with weak spots
Not 'here are our competitors'. But: where they're weak, where the positioning gaps are, how to walk in.
Market size and activity estimate
Real signals: search volume, forum activity, competitor traffic dynamics. Not Gartner projections.
Channels for the feature, not the brand
Channels and messages for the specific use-case — sometimes different from the main product funnel.
Structured input for your PRD
Ready-to-paste market context for an RFC, PRD or CEO pitch deck without rework.
Cheaper than one day of discovery consulting
No $50k contracts or quarterly engagements. One-time payment — and the document is yours.
Structured research + CMO review
We combine automated data collection with a review by someone who has shipped products in b2b and b2c.
- 01
Feature brief
Describe the product, the new feature, target audience, hypothesis. You can submit briefs for several directions at once.
- 02
Signal collection
Reddit, SERP, competitor activity, forum and Stack Exchange discussions — gathered in parallel.
- 03
ICP and pains
An audience profile for the feature: triggers, JTBD, alternatives, willingness to pay — based on real-world wording.
- 04
Competitor map
Competitors, closest alternatives, gap analysis on positioning and channels.
- 05
Channels and benchmarks
Which channels are realistic for this feature, with expected CTR/CPL and time-to-first-signal.
- 06
CMO review + Notion
The document passes a final human review and arrives in Notion in a format ready to integrate into your PRD.
Questions
from product teams
Can we sign an NDA?+
Yes. Write to hello@rollinscope.com — we'll send a template or sign yours.
Can we run 5 hypotheses at once?+
Yes. Each hypothesis = one brief. $29 per Autopilot brief. Batch discounts are available — just ask.
Does it work for b2b enterprise?+
Yes, especially for niche b2b. In that case the channel map focuses on community-driven and outbound, not performance.
Can it integrate with our Notion workspace?+
Yes. The document is delivered as a page you duplicate into your workspace.
Does it replace user research?+
No. It's external context: market, competitors, channels. User research with real customers is still needed — but now you have hypotheses for interviews.
Run a hypothesis through the brief.
Get external market context in 24 hours. Decide by data, not by a retro vote.